A persona is a fictional character built that models actual users. It’s not a real person; however, it’s built on common characteristics that your learners share. Personas are built to represent large portions of your user base — in this case, your learners. Who are they? What do they like? What motivates them? What frustrates them? Do they use technology? What are their learning goals? Why are they using your system? Personas can answer all of these questions and more, helping you to make decisions about what kind of training to build, what content to cover, and what format to use.